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The importance of pricing your property correctly - Benhard Wiese
PUBLISHED 16 FEB 2010
This is probably the most important factor in a successful sale. Pricing your home correctly is essential in achieving the highest selling price in the shortest period of time – i.e. maximizing your return. Your property has to be priced at a level that is competitive with other similar properties on the market, creating an impression of good value. Correct pricing increases advertising response, stimulates buyer interest, compensates for property shortfalls and provide the seller with a negotiating advantage. By overpricing your property, you will attract buyers in a higher price range with higher expectations, leaving you with no realistic chance of selling your property.
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